For this Chapter, I decided to inspect the Change Direction website. Throughout the website they have different campaigns that they have either organized or endorsed that helped raise awareness when it comes to mental health issues.
Overall, I believe that this campaign can be very successful. Not only are they trying to send a great message, as well as offer help to individuals who are struggling with different mental illnesses, they are also doing a wonderful job in raising awareness with these different events. Although this movement isn’t very large at the moment, it is starting to gain a very large amount of momentum. The campaign was started with around 50 partners in 2013 and currently has 700 partners located all around the world. I think the largest strength of this campaign is that they are very active when it comes to social media and trying to reach the largest audience that they are capable of. The biggest drawback in my opinion is that they are not gaining enough traction globally and seems as if they are strongly focused on growth within the United States.
I believe that college students are most likely going to be the largest demographic that this campaign is going to reach. This is because many students are aware of other students or loved ones who may be struggling with a particular mental illness and also due to the fact that they are so involved and active on social media.
If Etown were to organize an awareness campaign on this particular issue, I believe they would be able to set time aside to host talks to raise awareness, but could also have the means to provide different services to help students feel comfortable talking about these issues, whether it be opening up to friends so they can provide help, or the individual seeking out professional assistance themselves.
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